Privacy Policy
4D Digital Strategies
Last Updated: 07/05/2026
1. Introduction
4D Digital Strategies (“we”, “our”, “us”) is committed to protecting your personal data and respecting your privacy.
This Privacy Policy explains how we collect, use, store, and protect your information when you use our website, contact us, or use our AI powered communication and automation services.
We operate in the United Kingdom and comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable privacy laws.
2. Who We Are
4D Digital Strategies provides:
AI receptionist systems
AI voice and chat automation
Website design and optimisation
Lead capture systems
CRM and communication automation
Reputation and review management systems
Our services are primarily designed for trades and service based businesses including electricians, plumbers, builders, joiners, and other local businesses.
3. Information We Collect
We may collect and process the following categories of personal data:
a) Personal Information
Name
Email address
Phone number
Business name
Business address
Service enquiry details
b) Communication & AI Interaction Data
Call recordings
Voicemail recordings
SMS and WhatsApp messages
Live chat and chatbot conversations
Form submissions
Appointment and booking information
c) Technical & Website Data
IP address
Browser type and device information
Website usage data
Cookies and analytics information
Referral source information
4. How We Use Your Information
We use your information to:
Provide AI receptionist and automation services
Respond to enquiries and customer support requests
Manage leads, bookings, and customer communications
Improve our website, systems, and services
Monitor system performance and security
Send service updates and relevant business communications
Carry out marketing communications where legally permitted
Comply with legal and regulatory obligations
We only process personal data where we have a lawful basis to do so under UK GDPR.
5. Lawful Basis for Processing
Under UK GDPR, we rely on one or more of the following lawful bases:
Consent
Performance of a contract
Legitimate interests
Compliance with legal obligations
Where consent is required, you may withdraw it at any time.
6. AI & Automated Processing
Our services may use artificial intelligence and automation technologies to:
Answer phone calls
Respond to enquiries
Capture lead information
Schedule appointments
Handle customer communication workflows
Some communications and interaction data may be processed using AI systems provided by trusted third party providers.
We do not make legally significant decisions solely through automated processing without appropriate human oversight.
7. Data Sharing & Third Party Providers
We may share information with trusted third party providers who help us operate our services, including:
GoHighLevel — CRM and automation platform
OpenAI — AI processing services
Stripe — Payment processing
Google — Analytics and business services
Communication providers for SMS, email, and telephony services
These providers only process data on our instructions and are required to maintain appropriate security and compliance measures.
We do not sell personal data to third parties.
8. International Data Transfers
Some of our third party providers may process data outside the United Kingdom.
Where international transfers occur, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements, including the use of approved contractual protections where necessary.
9. Data Retention
We retain personal data only for as long as reasonably necessary to:
Provide our services
Maintain business records
Meet legal, accounting, or regulatory requirements
Resolve disputes and enforce agreements
When data is no longer required, we securely delete or anonymise it.
10. Cookies & Analytics
Our website uses cookies and similar technologies to:
Improve website functionality
Analyse visitor behaviour
Monitor website performance
Support marketing and advertising activities
You can control cookies through your browser settings.
For more information, please refer to our Cookie Policy.
11. Data Security
We take reasonable technical and organisational measures to protect your personal data, including:
Secure hosting infrastructure
Encryption and secure communication methods
Restricted access controls
Industry standard cybersecurity practices
However, no online system can be guaranteed completely secure.
12. Your Rights
Under UK data protection law, you have the right to:
Request access to your personal data
Request correction of inaccurate information
Request deletion of your personal data
Restrict or object to certain processing activities
Withdraw consent where processing is based on consent
Request transfer of your data
Lodge a complaint with the Information Commissioner’s Office (ICO)
You can learn more about your rights at:
Information Commissioner's Office (ICO)
13. Contact Details
If you have any questions about this Privacy Policy or your personal data, please contact:
Michael Ghassemi
4D Digital Strategies
Email: [email protected]
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, legal requirements, or business operations.
Any updates will be published on this page with a revised “Last Updated” date.